You can have the best content, but if the website is confusing, then Google will quickly start to rank you lower.
search engine optimisation.
Search Engine Optimization (SEO) is not magic, but it’s an informed search engine strategy based on best practices, experience and passion. So, I like to start by getting to know your business, your online presence, and your ideal customer. Full, in-depth social accounts, website, Google Analytics and Search Console analysis, to get the most of your data and generate a strategy tailored just for you.
So just before everything, I first need to make sure that your website is ready. Your website is the way you speak to the world, and how you show customers that you are the right choice for them. There are many different factors that go into a well-functioning website, and we will go through all of them so we can set up a proper SEO strategy.
SEO must be optimized for User Experience. Good UX design often goes overlooked, but bad UX design is the first thing that a user notices when visiting a website. If your page is not intuitive to new visitors, and they feel that it is too much work to identify the correct actions to get the outcome they need, then they will back out and visit the next search result in a hurry.
you need to get free traffic instead of excuses.
SEO helps put more eyes on your website and gives you more traffic, more clients, more sales.